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Purpose of Data Collection

Actûrus collects personal data for either surveys or other marketing related activities. In terms of our market surveys, actûrus processes, on behalf of our clients, personal data that has been collected by or on behalf of our clients. ?Personal Data? is defined as information / data that is (a) transferred to the U.S. from the EU, (b) is about, or relates to, an identified or identifiable individual, (c) can be linked to that individual, and (d) is recorded. Personal data may include, among other things, an individual?s name, address, phone number, e-mail address, or social security, national health insurance or an equivalent number. For further clarity, the term ?personal data? does not include data that pertains to a specific individual, but from which that individual cannot reasonably be identified. Unless otherwise indicated, references herein to personal data include sensitive personal data (as defined below). Sensitive personal data is a subset of personal data that indicates an individual?s medical or health condition, racial or ethnic origin, political opinions, religion, union membership, sexual orientation, or actual or alleged criminal activity. Under the EU-US Privacy Shield, actûrus acts as a Data Processor and each actûrus Client acts as a Data Controller. For the purposes of the EU-US Privacy Shield and Privacy Statement a ?Data Processor? is an entity that processes Personal Data on behalf of a Data Controller; a ?Data Controller? is an entity that determines the purposes for which Personal Data are processed. To ?process? Personal Data means to carry out an operation or set of operations on such Personal Data, such as collecting, recording, storing, disclosing, or organizing it. The ?Data Subject? means the person to whom a certain set of Personal Data relate; for example, the person who responds to a survey. As a Data Processor, actûrus will only process Personal Data pursuant to the instructions of the applicable Client. Actûrus may use the services of third party Data Processors to process Personal Data in accordance with purposes identified for such Personal Data by the applicable Client. Actûrus will not use or share, either within actûrus or with a third party, any information collected, for our own direct marketing purposes or our service providers. Respondents are adequately informed about the nature of the survey (who is conducting it, how the information will be used, etc.) and understand that their cooperation is entirely voluntary and agree to participate on this basis.

Questions or Complaints?

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