Other Covered Entities

Fulcrum Analytics, Inc.


  • Business and Professional Services
  • Marketing Services


EU-U.S. Privacy Shield Framework: Active

Original Certification Date: 9/23/2016
Next Certification Due Date: 9/23/2017
Data Collected: NON-HR

Purpose of Data Collection

After, Inc. is the administrator of service contracts that may be sold in the countries of the EU. As such, if an end customer needs to make a claim against a service contract that is administered by After, Inc., then After, Inc. must collect the end customer's name, contact information, and product information in order to process the claim. The customer information is then transmitted to the service plan obligor/service provider, for fulfillment of the services.

Privacy Policy

Non-HR Data


This is the Privacy Shield policy, see attached link. It has been updated to reflect the new DMA mailing address and the addition of the Swiss Privacy Shield.

Effective Date: 8/21/2017

After, Inc respects individual privacy and values the confidence of its customers, employees, consumers, business partners and others. After, Inc. strives to collect, use and disclose personal information in a manner consistent with the laws of the countries in which it does business, and prides itself on upholding the highest ethical standards in their business practices. This EU-U.S. Privacy Shield Privacy Policy (the “Policy”) sets forth the privacy principles that After, Inc. follows with respect to transfers of personal information from the European Union.

Effective Date: 8/1/2016

Verification Method


Dispute Resolution

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact After, Inc. at:

David King
After, Inc.
70 W. 40th St., 10th Fl.
New York, New York 10018

Privacy Shield organizations must respond within 45 days of receiving a complaint.

If you have not received a timely or satisfactory response from After, Inc. to your question or complaint, please contact the independent recourse mechanism listed below


Appropriate statutory body with jurisdiction to investigate any claims against After, Inc. regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission