Other Covered Entities

Verve Group, Inc.
VGI CTV, Inc.

Industries

  • Media and Entertainment
  • Advertising Services
  • Internet Advertising

Participation

Swiss-U.S. Data Privacy Framework Framework: Active

Original Certification Date: 5/8/2017
Next Certification Due Date: 9/6/2024
Data Collected: HR, NON-HR

EU-U.S. Data Privacy Framework Framework: Active

Original Certification Date: 10/11/2016
Next Certification Due Date: 9/6/2024
Data Collected: HR, NON-HR

Purpose of Data Collection

Smaato, Inc. provides digital advertising technology services that facilitate transactions between advertisers and publishers of applications and websites. Smaato receives personal data from EU and Swiss persons who visit the Smaato website, request additional information about Smaato, or register to use the Smaato services. Smaato also receives personal data from business partners, including publisher customers, regarding EU and Swiss persons. Smaato uses this data for purposes including: (1) facilitation of transactions between the users of the Smaato services; (2) customer support and improvement of the Smaato services; (3) sales and marketing efforts; and (4) internal business and financial processes, traffic quality, fraud detection, and compliance with applicable government and regulatory entities.

Privacy Policy

HR Data

Smaato Employee Data Protection Notice
Description:

The Smaato Employee Data Protection Notice describes how Smaato processes employee personal data. The Employee Privacy Policy is accessible to employees via internal Smaato sites and services.

Effective Date: 9/1/2021
Smaato Employee Privacy Policy
Description:

The Smaato Employee Privacy Policy describes how Smaato collects and uses employee data. The Employee Privacy Policy is accessible to employees via internal Smaato sites and services.

Effective Date: 9/1/2021

Non-HR Data

Description:

The Smaato Privacy Policy explains how Smaato collects and uses personal data within the Smaato services and platform.

Effective Date: 8/3/2020

Verification Method

Self-Assessment

Dispute Resolution

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact Smaato, Inc. at:

David Hoffmann
Head of Adtech Legal and group Data Protection
Smaato, Inc.
legal@smaato.com
350 5TH Ave Ste 7700
New York, New York 94108-5327

Privacy Shield organizations must respond within 45 days of receiving a complaint.

If you have not received a timely or satisfactory response from Smaato, Inc. to your question or complaint, please contact the independent recourse mechanism listed below


NON-HR RECOURSE MECHANISM



Appropriate statutory body with jurisdiction to investigate any claims against Smaato, Inc. regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission