• Media and Entertainment
  • Advertising Services
  • Internet Advertising


Swiss-U.S. Privacy Shield Framework: Active

Original Certification Date: 5/8/2017
Next Certification Due Date: 10/23/2019
Data Collected: NON-HR

EU-U.S. Privacy Shield Framework: Active

Original Certification Date: 10/11/2016
Next Certification Due Date: 10/23/2019
Data Collected: HR, NON-HR

Purpose of Data Collection

Smaato, Inc. provides mobile advertising technology services that facilitate transactions between advertisers and publishers of mobile applications and mobile websites. Smaato receives personal data from EU and Swiss persons who visit the Smaato website, request additional information about Smaato, or register to use the Smaato services. Smaato also receives personal data from business partners, including advertisers and publishers, regarding EU and Swiss persons. Smaato uses this data for purposes including: (1) facilitation of transactions between the users of the Smaato services; (2) customer support and improvement of the Smaato services; (3) sales and marketing efforts; and (4) internal business and financial processes, traffic quality, fraud detection, and compliance with applicable government and regulatory entities.

Privacy Policy

HR Data

Smaato Employee Privacy Policy

The Smaato Employee Privacy Policy describes how Smaato collects and uses employee data. The Employee Privacy Policy is accessible to employees via internal Smaato sites and services.

Effective Date: 9/8/2016

Non-HR Data


The Smaato Privacy Policy explains what personal data Smaato collects and uses.

Effective Date: 5/25/2018

Verification Method


Dispute Resolution

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact Smaato, Inc. at:

Jeffrey Hatakeda
Legal Counsel
Smaato, Inc.
Legal Department
240 Stockton St., 10th Floor
San Francisco, California 94108

Privacy Shield organizations must respond within 45 days of receiving a complaint.

If you have not received a timely or satisfactory response from Smaato, Inc. to your question or complaint, please contact the independent recourse mechanism listed below


Appropriate statutory body with jurisdiction to investigate any claims against Smaato, Inc. regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission