• Information and Communications Technology
• Information Services

Purpose of Data Collection

Sizmek tools and services are used to create advertisements; to deliver advertisements to websites and mobile applications on behalf of advertisers; to monitor the success of, manage, and optimize advertising campaigns; to measure the efficiency and effectiveness of advertising campaigns; and to present consumers with advertisements that are more likely to be interesting and relevant to them. To do this, Sizmek's technology is deployed on third party websites and mobile applications to collect information for tailoring advertising in real time and in subsequent periods. Sizmek technology employs cookies and similar technologies (like pixels and device identifiers) to collect information about a browser or device, the sites it has visited, the advertisements served to it, interactions with those advertisements, and the approximate geographic location of the device's internet service provider ("behavioral information") in the course of providing our customers with ad-serving and campaign management services and for the purpose of helping our customers determine which advertisement is suitable to be delivered to consumers. This behavioral information, which does not enable Sizmek to know a consumer's actual identity, may be shared with our customers and our customers' partners for their lawful advertising purposes.

Questions or Complaints?

If you have a question or complaint, please contact Sizmek, Inc. at: