Other Covered Entities

Sizmek Technologies, Inc.

Industries

  • Information and Communications Technology
  • Information Services

Participation

Swiss-U.S. Privacy Shield Framework: Inactive - Withdrawal

Original Certification Date: 4/18/2017
Inactive Start Date: 3/6/2020

EU-U.S. Privacy Shield Framework: Inactive - Withdrawal

Original Certification Date: 11/15/2016
Inactive Start Date: 3/6/2020

Purpose of Data Collection

Sizmek tools and services are used to create advertisements; to deliver advertisements to websites and mobile applications on behalf of advertisers; to monitor the success of, manage, and optimize advertising campaigns; to measure the efficiency and effectiveness of advertising campaigns; and to present consumers with advertisements that are more likely to be interesting and relevant to them. To do this, Sizmek's technology is deployed on third party websites and mobile applications to collect information for tailoring advertising in real time and in subsequent periods. Sizmek technology employs cookies and similar technologies (like pixels and device identifiers) to collect information about a browser or device, the sites it has visited, the advertisements served to it, interactions with those advertisements, and the approximate geographic location of the device's internet service provider ("behavioral information") in the course of providing our customers with ad-serving and campaign management services and for the purpose of helping our customers determine which advertisement is suitable to be delivered to consumers. This behavioral information, which does not enable Sizmek to know a consumer's actual identity, may be shared with our customers and our customers' partners for their lawful advertising purposes.

Dispute Resolution

Questions or Complaints?

If you have a question or complaint, please contact Sizmek, Inc. at:

George Pappachen
Corporate Secretary
Sizmek, Inc.
450 West 33rd Street
New York, New York 10001


Appropriate statutory body with jurisdiction to investigate any claims against Sizmek, Inc. regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission