Other Covered Entities

Sizmek Technologies, Inc.


  • Information and Communications Technology
  • Information Services


Swiss-U.S. Privacy Shield Framework: Active

Original Certification Date: 4/18/2017
Next Certification Due Date: 2/27/2020
Data Collected: NON-HR

EU-U.S. Privacy Shield Framework: Active

Original Certification Date: 11/15/2016
Next Certification Due Date: 2/27/2020
Data Collected: NON-HR

Purpose of Data Collection

Sizmek tools and services are used to create advertisements; to deliver advertisements to websites and mobile applications on behalf of advertisers; to monitor the success of, manage, and optimize advertising campaigns; to measure the efficiency and effectiveness of advertising campaigns; and to present consumers with advertisements that are more likely to be interesting and relevant to them. To do this, Sizmek's technology is deployed on third party websites and mobile applications to collect information for tailoring advertising in real time and in subsequent periods. Sizmek technology employs cookies and similar technologies (like pixels and device identifiers) to collect information about a browser or device, the sites it has visited, the advertisements served to it, interactions with those advertisements, and the approximate geographic location of the device's internet service provider ("behavioral information") in the course of providing our customers with ad-serving and campaign management services and for the purpose of helping our customers determine which advertisement is suitable to be delivered to consumers. This behavioral information, which does not enable Sizmek to know a consumer's actual identity, may be shared with our customers and our customers' partners for their lawful advertising purposes.

Privacy Policy

Non-HR Data


Updated Sizmek Policy as of May 25, 2018

Effective Date: 5/25/2018

Verification Method


Dispute Resolution

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact Sizmek at:

George Pappachen
Chief Privacy Officer
401 Park Avenue South, New York, NY 10016
500 W. 5th Street, Suite 900
Austin, Texas 78701

Privacy Shield organizations must respond within 45 days of receiving a complaint.

If you have not received a timely or satisfactory response from Sizmek to your question or complaint, please contact the independent recourse mechanism listed below


Appropriate statutory body with jurisdiction to investigate any claims against Sizmek regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission