• Information and Communications Technology
  • eCommerce Industry


EU-U.S. Privacy Shield Framework: Active

Original Certification Date: 8/18/2017
Next Certification Due Date: 7/28/2020
Data Collected: NON-HR

Swiss-U.S. Privacy Shield Framework: Active

Original Certification Date: 8/18/2017
Next Certification Due Date: 7/28/2020
Data Collected: NON-HR

Purpose of Data Collection

Listrak Inc. receives personal information from individuals in the European Union related to our business as a software-as-a-service provider. Listrak’s clients collect customer data from their websites and online preference centers. This data is uploaded to Listrak via secure protocols and includes items such as the visitor’s domain name or IP address; aggregate information on what pages visitors access; information volunteered by the visitor, such as name, email, phone, and company information; email address related to permission-based subscription to our email alerts, e-newsletters, and promotional emails; phone number related to permission-based SMS/MMS messaging; device identifier related to permission-based mobile push messaging. The information we collect is used to send requested product or service information, product recommendations, and transaction confirmation messages. Additionally, Listrak uses tracking technologies in analyzing trends, tracking users’ movements around our client’s website, and gathering activity information about the user base as a whole. Our clients use this activity to build audiences with the purpose of delivering permission-based campaigns. Listrak hosts the forementioned client audiences on our servers. Listrak has no ownership of this information or any direct relationship with individuals whose personal information may be processed as part of providing our services. All campaigns and activities from Listrak’s platform allow the end customer to unsubscribe from our client’s list.

Privacy Policy

Non-HR Data


Listrak Privacy Policy (Non-HR)

Effective Date: 10/1/2018

Verification Method


Dispute Resolution

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact Listrak Inc. at:

Brian Sload
Director of Information Security
Listrak Inc.
100 W. Millport Rd
Lititz, Pennsylvania 17543

Privacy Shield organizations must respond within 45 days of receiving a complaint.

If you have not received a timely or satisfactory response from Listrak Inc. to your question or complaint, please contact the independent recourse mechanism listed below


Appropriate statutory body with jurisdiction to investigate any claims against Listrak Inc. regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission