Other Covered Entities



  • Information and Communications Technology


EU-U.S. Privacy Shield Framework: Active

Original Certification Date: 5/12/2017
Next Certification Due Date: 3/14/2024
Data Collected: NON-HR

Swiss-U.S. Privacy Shield Framework: Active

Original Certification Date: 5/12/2017
Next Certification Due Date: 3/14/2024
Data Collected: NON-HR

Purpose of Data Collection

Automattic and WPVIP provide enterprise customers (“Clients”) with website hosting, support and professional services and a content analytics service known as Parse.ly. We process personal data for some Clients when providing those services. Clients using our website hosting services may provide personal data in the form of information about visitors to the Client’s public-facing websites or intranet sites hosted on the WordPress VIP service (“Client Sites”). Such data may include information relating to end-user accounts (if any) on a Client Site (such as username and email address) and any content containing personal information on a Client Site. Parse.ly is an analytics service that Clients use on their websites and applications to track user engagement with the content on those sites and applications. In the course of providing the Parse.ly service, we process personal data regarding such users including, but not limited to, names, addresses, email addresses, ip addresses, unique user IDs and browsing history. We treat each Client as a data controller for the data described above and we process such data on behalf of our Clients as a data processor. We disclose such data only to our third-party service providers who help provide the WordPress VIP services to Clients and where disclosure is legally compelled.

Privacy Policy

Non-HR Data


Automattic's EU-U.S. and Swiss-U.S. Privacy Shield Notice describes our participation in these frameworks and provides the information required by the Notice Principle.

Effective Date: 5/2/2017

Verification Method


Dispute Resolution

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact Automattic Inc. at:

Catherine Scheer
Legal Operations Wrangler
Automattic Inc.
Legal Department
60 29th Street #343
San Francisco, California 94110

Privacy Shield organizations must respond within 45 days of receiving a complaint.

If you have not received a timely or satisfactory response from Automattic Inc. to your question or complaint, please contact the independent recourse mechanism listed below


Appropriate statutory body with jurisdiction to investigate any claims against Automattic Inc. regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission