• Information and Communications Technology
• Information Services

• Information and Communications Technology
• Information Technology Services

Purpose of Data Collection

Comscore products and services help our customers measure audiences and consumer behavior across media platforms, while also providing a validation of advertising delivery and its effectiveness. Our products and services are organized around four major offerings: Digital Audience Measurement: provides the size, behavior and characteristics of online audiences across multiple digital platforms including computers, tablets, smartphones, game consoles and other connected devices. Advertising Measurement: provides end-to end solutions for planning, optimization and evaluation of advertising campaigns. TV and Cross-Platform Measurement: measures consumer viewership of television content for both linear and on-demand viewing in the U.S. at the national level and in [all 210] local markets. Provides an unduplicated view of cross-platform consumer behavior when integrated with our Digital Audience and Advertising Measurement products and services. Movie Measurement: precisely measures movie viewership, uses social media and exit polling to capture audience demographics and sentiment and provides tools to the largest movie studios and movie theater customers around the world. comScore, Inc. and its subsidiaries collect personal data through a variety of ways, including directly from individuals who are panelists, from publishers, website owners, or third parties that Comscore may partner with. The types of personal data collected about individuals may include, for example, user demographic data (i.e. region, language, age group, gender, etc.), the types of cookies deployed to an individual’s device, URLs/websites and webpages visited and other web browsing activity data, device identifiers, information included in online forms the individual may have completed, and system access data (i.e., username and email address). The types of third parties to whom we may disclose data includes select third party partners, data enrichers, data quality aggregators and providers of data matching services, our customers, vendors, consultants, agents, contractors and other service providers that we use to support our business; and joint industry committees (JICs) involved in media audience measurement and research. comScore, Inc. and its subsidiaries, Creative Knowledge, Inc., Full Circle Studies, Inc., TMRG, Inc., and VoiceFive, Inc. adhere to the EU-U.S. Data Privacy Framework Principles and are covered under the Comscore’s self-certification.

Verification Method

Self-Assessment

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact comScore, Inc. at: