• Information and Communications Technology
• Information Technology Services
• Data Processing Services

Purpose of Data Collection

Tracer provides enterprise online brand protection services as well as corporate domain registration and management services. In connection with both services, Tracer collects certain identifying and contact information from its corporate customers’ designated employee contacts, all of which information is protected under GDPR-appropriate technological and operational safeguards and not shared with any outside third parties except as stated below. In providing brand protection services, Tracer gathers data relating to the activities and identity of entity and individual bad actors who are suspected of infringing Tracer customers’ trademarked brands--or using such brands to commit fraud or other abuses--across global mobile app stores and other marketplaces, social media sites, paid search, and websites. The personal data of individuals which Tracer collects primarily consists of names, IP addresses, and email addresses. No sensitive personal data is collected and the personal data which is collected is protected by GDPR-appropriate technological and operational safeguards and processed to protect the legitimate interests of Tracer customers to protect their trademarks. The personal data collected in connection with the Tracer brand protection services is only used to investigate and take actions against suspected brand abusers by using such data to send cease and desist notices to such abusers as well as the platforms upon which they operate and the registrars and registries of the domains under which they conduct their activities. Each cease and desist notice contains GDPR-appropriate advisories of the use of such data with a link to Tracer’s Privacy Policy. The personal data is not shared with any third parties other than the affected Tracer customer for whom such personal data is collected. To the extent that the brand protection-related personal data is collected from global platforms and sites, Tracer relies on its Privacy Shield certification. In providing its corporate domain management services pursuant to contractual obligations to its customers, Tracer is required by certain third-party global domain registries to provide personal data (names, email addresses, telephone numbers) for the customer’s designated employee contacts in order to register their domains in compliance with ICANN and registry requirements. No sensitive personal data is collected in connection with such services, the personal data which is collected is not shared with any other third parties, and such data is protected by GDPR-appropriate technological and operational safeguards. In addition, certain European and international ccTLD registries require Privacy Shield certification, or similar international certifications, as a requirement of becoming an accredited registrar with those registries. In early 2023, Tracer acquired a Portuguese subsidiary through which it employs a number of Portuguese residents, the personal data of which is shared with the Tracer US offices.

Verification Method

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact Focus IP, Inc. dba Tracer at: