- Media and Entertainment
- Advertising Services
- Internet Advertising
EU-U.S. Privacy Shield Framework: Active
Purpose of Data Collection
Perform[cb] is a content-neutral performance marketing exchange focused on Cost-Per- Action (CPA) Cost-Per- Click (CPC), and Cost-Per- Install (CPI) affiliate marketing. Perform[cb] serves as a software platform through which third party participating advertisers are able to access independent third party affiliates that disseminate advertisements via the internet. Client data is processed for the execution of contractual responsibilities - contacting clients and billing purposes. The data is also processed to compare against a database of known bad actors and fraudulent affiliates, in order to prevent fraudulent activities. Client data is provided to third party accounting software systems, credit card processors, banks, collection agencies (as needed), and credit reporting agencies (for those clients applying for credit). The visitor data that is collected by Perform[cb] is limited to the user's IP address and User Agent. This data is processed in order to vet affiliate traffic for fraud, identify real users and detect fake traffic. Visitor data (IP address and User Agent) is provided to third party fraud detection and mitigation software, Forensiq, for fraud analysis in real time.
Questions or Complaints?
If you have a question or complaint regarding the covered data, please contact Perform[cb], LLC at:
Sarasota, Florida 34243
Privacy Shield organizations must respond within 45 days of receiving a complaint.
If you have not received a timely or satisfactory response from Perform[cb], LLC to your question or complaint, please contact the independent recourse mechanism listed below
NON-HR RECOURSE MECHANISM
Appropriate statutory body with jurisdiction to investigate any claims against Perform[cb], LLC regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission