• Information and Communications Technology
  • Software


EU-U.S. Privacy Shield Framework: Active

Original Certification Date: 3/15/2017
Next Certification Due Date: 4/6/2019
Data Collected: NON-HR

Purpose of Data Collection

Liftoff Mobile, Inc. is a mobile advertising company that provides customers with an advertising and optimization platform and software. In order to provide our services to customers, we collect and use certain information about user activity and preferences in order to optimize advertising campaigns run on behalf of our customers. More specifically, for consumers that use or otherwise interact with our website or the services, we may collect and transfer non-sensitive device information provided by our advertising exchange partners that may consist of the following: - Generic geographic location - Carrier - Device make, Manufacturer, Operating system and Language Settings - Name of application - IP Address - Android ID or Identifier for Advertisers (IDFA) - Connection speed We store and process this personal data on certain third party computing platforms such as Amazon Web Services.

Privacy Policy

Non-HR Data


Customer or client personal data other than human resources data, as well as visitor data

Effective Date: 3/15/2017

Verification Method


Dispute Resolution

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact Liftoff Mobile, Inc. at:

Harry Robertson
Liftoff Mobile, Inc.
Liftoff Mobile, Inc.
541 Cowper St
Palo Alto, California 94301

Privacy Shield organizations must respond within 45 days of receiving a complaint.

If you have not received a timely or satisfactory response from Liftoff Mobile, Inc. to your question or complaint, please contact the independent recourse mechanism listed below


Appropriate statutory body with jurisdiction to investigate any claims against Liftoff Mobile, Inc. regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission