Other Covered Entities

Braze, Inc.


  • Information and Communications Technology


EU-U.S. Privacy Shield Framework: Active

Original Certification Date: 10/24/2018
Next Certification Due Date: 9/21/2022
Data Collected: HR, NON-HR

Swiss-U.S. Privacy Shield Framework: Active

Original Certification Date: 10/24/2018
Next Certification Due Date: 9/21/2022
Data Collected: HR, NON-HR

Purpose of Data Collection

(1) Human Resources data from Braze’s EU employees; (2) Data from EU data subjects, including job candidates, (email address, name, etc.) collected from website, events, and/or through other marketing activities from Braze’s prospects and customers; (3) All data and information (including all personal data contained therein) submitted to or collected by the Braze Services, processed by Braze in connection with its provision of the Braze Services to its customers. Braze is a U.S. company, headquartered in New York, with global operations. Braze is a life-cycle engagement platform for companies around the world ("Customers"), supporting stronger relationships between brands and their clients (“End Users”). This is done primarily by leveraging first party data to personalize and automate lifecycle marketing campaigns through first party channels, such as email, mobile and web push notifications, and in-app/in-browser messaging. In practical terms, this means that Braze’s Customers collect information from their End Users, which Braze then processes on behalf of its Customers within its platform. Braze’s Customers are able to customize their messages to such End Users of the Customer’s application, including marketing messages, that such End Users may find useful. Braze acts as both a “Data Controller”, where it determines the purposes and means of the processing of personal information collected by Braze for its own business use of such information, and as a “Data Processor” where personal information of Braze’s Customers’ End Users is processed within the Braze Services on behalf of such Customers.

Privacy Policy

HR Data

Braze EU Employee Privacy Policy

Braze's internal EU employee privacy policy.

Effective Date: 4/1/2021

Non-HR Data


Public facing Privacy Policy of Braze

Effective Date: 7/1/2021

Verification Method


Dispute Resolution

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact Braze, Inc. at:

Marjorie Armitage
VP, Legal, Global Privacy & Operations
Braze, Inc.
Braze, 1st Floor 43 Worship Street, London, England, EC2A 2DU
330 West 34th Street, 18th floor
New York, New York 10001

Privacy Shield organizations must respond within 45 days of receiving a complaint.

If you have not received a timely or satisfactory response from Braze, Inc. to your question or complaint, please contact the independent recourse mechanism listed below

Appropriate statutory body with jurisdiction to investigate any claims against Braze, Inc. regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission