• Media and Entertainment
• Advertising Services
• Internet Advertising

Purpose of Data Collection

DY provides clients with the ability to serve dynamic experiences to its end users based on those users perceived preferences, serving them different user experiences per segments and/or per their perceived preferences. In order to establish that a user belongs to a certain predefined segment and to understand the affinity profile of each user, DY collects data per its tracking code detailed above, analyzes the data and executes it making it the basis of the delivery of such experiences. Furthermore, by collecting and analyzing collected data, DY is able to identify user cohorts or audiences which helps site owners understand their users profiles.

Questions or Complaints?

If you have a question or complaint, please contact Dynamic Yield at: