• Media and Entertainment
  • Advertising Services
  • Internet Advertising


EU-U.S. Privacy Shield Framework: Active

Original Certification Date: 9/27/2016
Next Certification Due Date: 2/20/2020
Data Collected: HR, NON-HR

Purpose of Data Collection

DY provides clients with the ability to serve dynamic experiences to its end users based on those users perceived preferences, serving them different user experiences per segments and/or per their perceived preferences. In order to establish that a user belongs to a certain predefined segment and to understand the affinity profile of each user, DY collects data per its tracking code detailed above, analyzes the data and executes it making it the basis of the delivery of such experiences. Furthermore, by collecting and analyzing collected data, DY is able to identify user cohorts or audiences which helps site owners understand their users profiles.

Privacy Policy

HR Data

Dynamic Yield Employee Privacy Policy

Dynamic Yield's Employee Privacy Policy serves the employee population by outlining the rights of employees concerning the personal data they provide Dynamic Yield during the application phase and period of employment.

Effective Date: 9/9/2016

Non-HR Data


These policies are for the consumer of Dynamic Yield's customers, Dynamic Yield's customers and visitors of Dynamic Yield's website.

Effective Date: 8/30/2016

Verification Method


Dispute Resolution

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact Dynamic Yield at:

Jacob Silber
Data Privacy Officer
Dynamic Yield
8 Kaplan Street, Tel Aviv, Israel 6473409
6 W 18th Street
New York, New York 10011
Fax: +972-73-2103372

Privacy Shield organizations must respond within 45 days of receiving a complaint.

If you have not received a timely or satisfactory response from Dynamic Yield to your question or complaint, please contact the independent recourse mechanism listed below


Appropriate statutory body with jurisdiction to investigate any claims against Dynamic Yield regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission