- Media and Entertainment
- Advertising Services
- Internet Advertising
EU-U.S. Privacy Shield Framework: Active
Purpose of Data Collection
DY provides clients with the ability to serve dynamic experiences to its end users based on those users perceived preferences, serving them different user experiences per segments and/or per their perceived preferences. In order to establish that a user belongs to a certain predefined segment and to understand the affinity profile of each user, DY collects data per its tracking code detailed above, analyzes the data and executes it making it the basis of the delivery of such experiences. Furthermore, by collecting and analyzing collected data, DY is able to identify user cohorts or audiences which helps site owners understand their users profiles.
These policies are for the consumer of Dynamic Yield's customers, Dynamic Yield's customers and visitors of Dynamic Yield's website.
Questions or Complaints?
If you have a question or complaint regarding the covered data, please contact Dynamic Yield at:
Data Privacy Officer
New York, New York 10011
Privacy Shield organizations must respond within 45 days of receiving a complaint.
If you have not received a timely or satisfactory response from Dynamic Yield to your question or complaint, please contact the independent recourse mechanism listed below
HR RECOURSE MECHANISM
NON-HR RECOURSE MECHANISM
Appropriate statutory body with jurisdiction to investigate any claims against Dynamic Yield regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission