Purpose of Data Collection

Crossing Minds process personal data for recommendation services and business intelligence tools. Purposes for which your organization processes personal data received in reliance on Privacy Shield • data analysis of several sources of customer data such as CRM or Google analytics data. • agglomeration of several sources of customer data and creation of customer segments • analysis of customer segments and providing of insights & recommendations in reports for top management Source System 1 = CRM Platform • Anonymized campaign interactions and events • Demographic information: • (Mask/Generalization by replacing with Range) Age • Gender Source System 2 :Google Analytics: • City – Derived users' city from their IP addresses or Geographical IDs. • Latitude and Longitude – Approximate latitude of users' location, derived from their IP addresses or Geographical IDs Google visitor IDs (cookie IDs)

Questions or Complaints?

If you have a question or complaint, please contact Crossing Minds Inc at: