Namibia - Selling Factors and TechniquesNamibia - Selling Factors
Although English is Namibia’s official language, it is rarely the first language of most Namibians. Oshiwambo is the main language spoken at home by nearly half the population. There are at least a dozen other local languages spoken. Afrikaans is often the medium of communication when a group of people do not share the same ethnicity (and first language). German is spoken by a small minority.
To reach the majority of Namibians, marketing materials, product labeling and packaging is frequently carried in English, Afrikaans and Oshiwambo. To reach rural communities some firms invest in translating materials into local languages.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
To reach the majority of Namibians, marketing materials, product labeling and packaging is frequently carried in English, Afrikaans and Oshiwambo. To reach rural communities some firms invest in translating materials into local languages.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.