Describes what is customary in the market for sales and customer support.

Sales support to the customer or the reseller is not common in Morocco. Companies able to build a reputation for high quality customer support will quickly develop a competitive advantage.

U.S. companies should supply their resellers with sales and product documentation in French or Arabic, as well as training in brand management and customer support services.  Product packaging, warranties and guarantees, as well as user and product care instructions should be in French or Arabic, depending on the end-user market.  This information is critical when marketing high-tech or consumer goods that are targeted by counterfeiters. Consult with your agent or distributor regarding the choice of language.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.