Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.

For first-time exporters to the market, it is important to note that distinct cultural differences between Israel, the United States, and local labeling regulations may, in some cases, dictate changes in selling, advertising, and marketing. Although many strategies used by firms in the United States can be equally effective in Israel, U.S. companies are advised not to automatically assume that selling in Israel is the same as selling in the domestic U.S. market.  Companies should carefully research the implications of promotional activities prior to their implementation in Israel.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.