Greece - Using an Agent to Sell US Products and ServicesGreece - Using an Agent
The key to success in the Greek market is engaging the services of an experienced agent/distributor or joint venture partner with suitable business experience and access to the appropriate sales networks. The agent can also help identify possible political and micro-political angles to business decisions. A commitment to offering full after-sales support to the end-user, along with carrying spare parts, is also crucial.
Historically, the government of Greece (GoG) accounted for most major purchases, a practice that kept the market moving. Whether the end user is the GoG or the private sector, it is essential that local agents or joint venture partners have the knowledge and experience of operating in Greece’s business environment. Knowledge, experience and good connections have always been vital to successfully participate in government tenders and develop private sales on behalf of U.S. suppliers. Low price has been a main factor in government purchases along with strict adherence to specifications. Private sector purchasers are more likely to weigh price over quality, and credit terms have become a key factor in procurement decisions.
Companies wishing to use distribution, franchising and agency arrangements need to ensure that the agreements they put into place are in accordance with EU and member state national laws. See the European Union Country Commercial Guide for more information.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
Historically, the government of Greece (GoG) accounted for most major purchases, a practice that kept the market moving. Whether the end user is the GoG or the private sector, it is essential that local agents or joint venture partners have the knowledge and experience of operating in Greece’s business environment. Knowledge, experience and good connections have always been vital to successfully participate in government tenders and develop private sales on behalf of U.S. suppliers. Low price has been a main factor in government purchases along with strict adherence to specifications. Private sector purchasers are more likely to weigh price over quality, and credit terms have become a key factor in procurement decisions.
Companies wishing to use distribution, franchising and agency arrangements need to ensure that the agreements they put into place are in accordance with EU and member state national laws. See the European Union Country Commercial Guide for more information.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.