Ghana - PricingGhana - Pricing
Ghanaians are generally price sensitive for most product categories. At the same time, when higher quality products mean longer replacement intervals or better product performance, Ghanaians are often willing to consider factors other than price alone.
Access to commercial credit in Ghana is poor and the cost of credit is very high. U.S. exporters are advised to utilize an irrevocable, confirmed letter of credit, especially if they are non-resident and new to the Ghanaian market. Product costs should be computed on a CIF (cost, insurance and freight) basis.
The U.S. Commercial Service can help exporters formulate sound credit policies applicable to local markets and provide due diligence information on Ghanaian companies. Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
Access to commercial credit in Ghana is poor and the cost of credit is very high. U.S. exporters are advised to utilize an irrevocable, confirmed letter of credit, especially if they are non-resident and new to the Ghanaian market. Product costs should be computed on a CIF (cost, insurance and freight) basis.
The U.S. Commercial Service can help exporters formulate sound credit policies applicable to local markets and provide due diligence information on Ghanaian companies. Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.