Discusses the state of direct marketing and what channels are available for companies to use direct marketing.

There is a wide range of EU legislation that impacts the direct marketing sector.  Compliance requirements are most stringent for marketing and sales to private consumers.  Companies need to focus on the clarity and completeness of the information they provide to consumers prior to purchase and on their approaches to collecting and using customer data.  The following gives a brief overview of the most important provisions flowing from EU-wide rules on distance selling and on-line commerce. 

Distance Selling Rules
E- Commerce in Europe  
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.