Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information.

Advertising

The advertising market and the media in Ecuador are centered in Quito, Guayaquil, and Cuenca. The principal means of advertising in Ecuador is through television. In addition to eleven national TV networks, there are several local stations in larger cities and six cable/satellite television networks that broadcast Latin American, U.S., and European programming. On-demand providers such as Netflix are entering the Ecuadorian market. According to the National Institute of Statistics and Census, 94 percent of the population owns a television. Cable television has a market penetration of 30 percent according to the Agency for Regulation and Control of Telecommunications (ARCOLTEL).

Newspapers are the second-most important advertising medium. Five newspapers offer nationwide circulation. El Universo is the largest circulation newspaper in Ecuador, while El Comercio is the dominant paper in Quito. For radio advertising, there are approximately 1,000 radio stations broadcasting to approximately 8 million daily listeners. Radio is particularly important when target markets include suburban and rural areas.

The major international advertising firms, a majority of which are based in the U.S., operate in Ecuador through representation agreements. Most have offices in Quito and Guayaquil.

Newspapers and Periodicals

El Universo: www.eluniverso.com
El Comercio: www.elcomercio.com
El Telegrafo, state-owned: http://www.eltelegrafo.com.ec/
La Hora: www.lahora.com.ec    
Expreso: www.expreso.ec
Vistazo: www.vistazo.com

TV Networks
Ecuavisa: www.ecuavisa.com
Teleamazonas: www.teleamazonas.com
Telerama: www.telerama.ec
RTS: www.rts.com.ec
RTU: www.rtunoticias.com
Latele: www.latele.com.ec
Oromar Television: www.live.futectv.com/2015/07/ver-oromar-tv-en-vivo-online-gratis.html   
TC Television: www.tctelevision.com
Gama TV: www.gamatv.com.ec
Canal Uno: www.canal1tv.com

Cable/Satellite TV Networks
Direct TV: www.directv.com.ec
Univisa: www.univisa.com.ec
TV Cable: www.grupotvcable.com
Claro TV: www.claro.com.ec/portal/ec/sc/personas/tv/television-satelital/
CNT TV: www.cnt.gob.ec/tv/
Cablevision

Major advertising Agencies
The Grey Group: www.grey.com/ecuador
McCann Erickson: www.mccann.com/ 
Norlop Thompson: www.norlopjwt.com.ec/
Publicitas/Saatchi and Saatchi: www.facebook.com/PublicitasEcuador 
Rivas│Young and Rubicam: www.rivasyr.com/#/inicio

Trade Promotion
Centro de Exposiciones: www.expoceq.ec/
Toledo Eventos Cia Ltda: www.facebook.com/toledo.eventoscialtda/
HJ Becdach Ferias: www.hjbecdachferias.com/

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.