Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
For many companies (particularly in the manufacturing and construction sectors), frequent visits to Canada and establishing a local presence (either physical or through a local agent/distributor) are crucial to long-term market success. Joining a U.S. trade mission to Canada or participating in a Canadian trade show in consultation with the U.S. Commercial Service are effective first steps to explore the market.

If your company is new to the Canadian market, contact the U.S. Commercial Service to obtain information and assistance. An office directory may be found at: https://www.buyusa.gov/canada/contactus/bg_ca_032831.asp, or confer with a U.S. Commercial Service trade professional in one of our 108 domestic offices. An office directory may be found at: 2016.export.gov/usoffices/index.asp.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.