Burma - Selling Factors and TechniquesBurma - Selling Factors
Imported products are perceived as having much higher quality than locally-made products, a sentiment which largely stems from consumer experience with inferior quality products produced by government-run enterprises. In terms of customer service level, local players need to improve their service level when compared to international or even regional practices. Products of U.S. origin are considered high quality and are highly sought after though higher price points remain an impediment to gaining market share.