Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.

Imported products are perceived as having much higher quality than locally-made products, a sentiment which largely stems from consumer experience with inferior quality products produced by government-run enterprises. In terms of customer service level, local players need to improve their service level when  compared to international or even regional practices.  Products of U.S. origin are considered high quality and are highly sought after though higher price points remain an impediment to gaining market share.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.